Bryce G. Hoffman
Hardcover | Pages: 432 pages Rating: 4.41 | 3168 Users | 332 Reviews
Identify Books Supposing American Icon: Alan Mulally and the Fight to Save Ford Motor Company
| Original Title: | American Icon: Alan Mulally and the Fight to Save Ford Motor Company |
| ISBN: | 0307886050 (ISBN13: 9780307886057) |
| Edition Language: | English |
| Literary Awards: | Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2012) |
Description In Favor Of Books American Icon: Alan Mulally and the Fight to Save Ford Motor Company
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
Be Specific About About Books American Icon: Alan Mulally and the Fight to Save Ford Motor Company
| Title | : | American Icon: Alan Mulally and the Fight to Save Ford Motor Company |
| Author | : | Bryce G. Hoffman |
| Book Format | : | Hardcover |
| Book Edition | : | Special Edition |
| Pages | : | Pages: 432 pages |
| Published | : | March 13th 2012 by Crown Business (first published January 1st 2012) |
| Categories | : | Business. Nonfiction. Biography. Leadership. History |
Rating About Books American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Ratings: 4.41 From 3168 Users | 332 ReviewsPiece About Books American Icon: Alan Mulally and the Fight to Save Ford Motor Company
I loved this book!I read it for background understanding for a class project, but I would recommend it to anyone just for the story. it's a great story! it's so bad at Ford when Mulally joins that it's hardly worth saving. But then again, it's so bad that massive changes can have massive impact. This is the opportunity Mulally goes for with a calm tenacity and perseverance that ripples through the organization (very slowly!) until the turnaround is realized. He knows from experience that theWell written and fascinating to read, maybe a touch too easy going to Ford, but overall an interesting book about an amazing corporate turn around during the most significant economical crisis in decades.
Probably wanted to rate it 3.5, better than good, not quite great. The first third of the book is a textbook case study of how to run a company into the ground. As Alan says, they were in the process of going out of business for the last 20 years before he came on board. This is followed by a case study on how to run a company well e.g. make high quality products that people want to buy. Who knew? The book sort of glossed over the 10s of thousands of American workers that got let go as part of
I had to read this book for one of my MBA classes and was not expecting to like it much given my total lack of interest in the auto industry, Ford, Detroit, etc. As it turned out, this is probably one of the most inspiring books I've ever read, and I found it to be both incredibly compelling and very fast-paced to read. I've never wanted to be a CEO (okay I still don't), but after reading about what Alan Mulally did at Ford I kinda sorta wanted to be one for a hot second. This is a remarkable
This was a great book! A must read for anyone in manufacturing, especially the automotive industry. Make the plan, work the plan, stay the course, work together! As I read this book I was surprised of the inside look at Ford Motor Company's story. This was a very personal account of what went on behind closed doors. Very inspiring to see Ford Motor succeed. Go Ford!
The author did a wonderful job telling the story of Alan Mulally's turn-around of Ford during America's economic crisis of 2007-2008. Alan's leadership to change a toxic corporate culture and get everyone to work as a team towards a shared vision is inspiring.
Pretty impressive the level of detail and insight Hoffman has into what happened at Ford while Alan Mulally was CEO. Definitely some good management nuggets from Mulally, such as his weekly review meetings with managers, emphasis on transparency, positive attitude, and intense focus on only the most vital elements and brands of the business. No question Mulally had a big impact in Ford's survival of the recession, but I wasn't convinced Ford's direction wasn't inevitable. Ford had already
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